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Chapter 1

Starting a Mom Blog

In This Chapter

▶ Understanding what makes mom blogs different

▶ Exploring the range of opportunities you can develop with your blog

▶ Avoiding some of the easiest mistakes to make

▶ Getting to know some of the blog-writing basics

wo big questions I was frequently asked while I was writing this book

were: “Why a book just for mom bloggers? How is that different from

any other kind of blog?” These are actually fantastic questions — in fact, we

purposely named the book “Mom Blogging” rather than “Mommy Blogging”

because there are tens of thousands of moms who blog, but don’t happen

to make their family lives and motherhood a big part of the content of their

blogs. Mommy blogging is a genre — whereas mom blogging is for any mom

who blogs.

That being said, many moms who blog will find that they are treated like a

mommy blogger even when they don’t discuss mom-centric topics. I found

this particularly prominent when I ran my Sparkplugging business blog net-

work. I got pitched all the time to write about laundry detergent, diapers,

or kids’ snack foods — when my blog was only focused on Internet business

and entrepreneurship. Brands have long known that moms are high-impact

influencers, and that we control 85 percent of household spending in the

United States. We are also natural online socializers and word-of-mouth

marketers — 79 percent of moms are active on social networking sites, and

23 percent of these moms said they have purchased a children’s product as

a result of a recommendation from a social networking site or blog.

In fact, mom bloggers are more likely to be approached by a brand than

if they were just everyday bloggers — 33 percent of bloggers have been

approached by a brand, but 54 percent of mom bloggers have been

approached by a brand. As a mom blogger who has also worked in the cor-

porate marketing world, I can safely say that this high profile as a target of

marketers has been both a blessing and a curse for everyone involved. It has

empowered moms to transform their influence into rewarding careers as

publishers and marketers. Plus it has given brands unprecedented access to

directly engage their most important customers and get real-time feedback.

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Inhaltsverzeichnis

Seite 1 - Starting a Mom Blog

Chapter 1Starting a Mom BlogIn This Chapter▶ Understanding what makes mom blogs different▶ Exploring the range of opportunities you can develop with y

Seite 2 - From Other Blogs

18Part I: Discovering the Fun and Advantages of Mom Blogging ✓ Be inspiring. Knowing you have had your own struggles makes you more real to your read

Seite 3 - Blogging Can Offer

19 Chapter 1: Starting a Mom BlogBlogs are natural community builders, but here are some more ways you can foster the establishment of a thriving comm

Seite 4 - Is Right for You

20Part I: Discovering the Fun and Advantages of Mom Blogging I encourage you to set up analytics software on your blog from Day 1. (I show you how to

Seite 5 - Connecting with other moms

10Part I: Discovering the Fun and Advantages of Mom Blogging A dark side has also emerged from both bloggers and brands. Some mom bloggers have let th

Seite 6 - Making a difference

11 Chapter 1: Starting a Mom Blogcreate two different blog networks, sell one of them, and then write a book about it all. It sounds like I’m such a b

Seite 7 - Building a blogging business

12Part I: Discovering the Fun and Advantages of Mom Blogging But what if you don’t know what you want to do? In Chapter 4, I show you how the five mai

Seite 8 - Online Presence

13 Chapter 1: Starting a Mom BlogThis is even true on many business blogs. In the old-school way of thinking, it wasn’t appropriate to talk about your

Seite 9

14Part I: Discovering the Fun and Advantages of Mom Blogging There are also more subtle ways to connect with other moms — just by shar-ing your experi

Seite 10 - Building a community

15 Chapter 1: Starting a Mom Blog Figure 1-1: Heather Spohr founded Friends of Maddie after the sudden loss of her toddler daughter. As your blog and

Seite 11 - Writing content readers love

16Part I: Discovering the Fun and Advantages of Mom Blogging a household name, and I realized how naïve I sounded when I first thought that publicity

Seite 12

17 Chapter 1: Starting a Mom BlogThe best way to increase your influence is to write what you love writing about, not work on increasing your influenc

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