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Chapter 1
Looking into LinkedIn
In This Chapter
Getting to know your networking toolkit
Understanding the different degrees of network connections
Getting to know LinkedIn features
Comparing degrees of service
Navigating the LinkedIn menu system
W
hen I hear the terms “social networking” and “business networking,”
I always go back to one of my favorite phrases: “It’s not what you
know; it’s who you know.” Now imagine a Web site where both concepts are
true, where you can demonstrate what you know and see the power of who
you know. That’s just one way of describing LinkedIn, one of the top Web
sites today where you can do professional networking and so much more.
Social networking has gotten a lot of attention over the years, and the two
sites that everyone talks about are Twitter and Facebook. Let me state right
now, in the first paragraph of the first chapter, that LinkedIn is not one of
those sites. You can find some elements of similarity, but LinkedIn isn’t the
place to tweet about what you had for lunch or show pictures of last Friday’s
beach bonfire.
LinkedIn is a place where Relationships Matter (the LinkedIn slogan). When
you look at the mission statement, LinkedIn’s goal “is to help you be more
effective in your daily work and open doors to opportunities using the profes-
sional relationships you already have.” This is not a Web site that requires a
lot of constant work to be effective. It’s designed to work in the background
and help you reach out to whomever you need while learning and growing
yourself. The key is to set up your online identity, build your network, and
steadily take advantage of the opportunities that most affect you or greatly
interest you.
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Inhaltsverzeichnis

Seite 1 - Looking into LinkedIn

Chapter 1Looking into LinkedInIn This Chapter▶ Getting to know your networking toolkit▶ Understanding the different degrees of network connections▶ Ge

Seite 2 - Discovering Your New Contact

18Part I: LinkedIn Basics can really learn more by finding past employees of a company and interview-ing them about their previous job. LinkedIn now h

Seite 3

19 Chapter 1: Looking into LinkedInYou can also meet new people through various groups on LinkedIn, whether it’s an alumni group from your old school,

Seite 4

20Part I: LinkedIn Basics If you want to step up to a paid account, some of the main features include ✓ Sending a message to anyone in the LinkedIn co

Seite 5

21 Chapter 1: Looking into LinkedIn Figure 1-4: Compare differ-ent paid account features on LinkedIn. As of this writing, LinkedIn offers three premiu

Seite 6

22Part I: LinkedIn Basics • Expanded profile views and a total of 500 search results outside your network when you search. • Twenty-five folders to

Seite 7 - Build your brand and profile

23 Chapter 1: Looking into LinkedIn LinkedIn accepts Visa, MasterCard, American Express, or Discover to pay for your premium account. Make sure the

Seite 8

24Part I: LinkedIn Basics Figure 1-6: Choose the premium account that’s right for you. Figure 1-7: Enter your billing information. 05_9780470948545-

Seite 9

25 Chapter 1: Looking into LinkedInNavigating around LinkedInWhen you’re ready to get started, you can sign up for an account by checking out Chapter

Seite 10 - Expand your network

26Part I: LinkedIn Basics ✓ Home: Link to your personal LinkedIn home page. ✓ Profile: Links to the profile and Recommendations part of LinkedIn ✓ Co

Seite 11 - Understanding LinkedIn Costs

27 Chapter 1: Looking into LinkedInAt the Account & Settings page, you first see the settings for your particular account level, especially if you

Seite 12 - Comparing the paid accounts

10Part I: LinkedIn Basics In this chapter, I introduce you to LinkedIn and the basic services it has to offer. I answer the question “What is LinkedIn

Seite 13

28Part I: LinkedIn Basics Figure 1-11: Update your account settings for LinkedIn here. ✓ RSS Settings: Enable RSS feeds, which is a collection of an

Seite 14 - Part I: LinkedIn Basics

11 Chapter 1: Looking into LinkedInyou can use LinkedIn to see whether Eric’s friend works for a company you want to contact, and you can then use Lin

Seite 15

12Part I: LinkedIn Basics Figure 1-1: See all your connections in one cen-tralized list. The different degrees of network connectionsIn the LinkedIn

Seite 16

13 Chapter 1: Looking into LinkedIn ✓ Second-degree network members: People who know at least one member of your first-degree network connections: in

Seite 17 - Navigating around LinkedIn

14Part I: LinkedIn Basics The account in Figure 1-2 has 303 direct first-degree connections. When you add all the network connections that each of the

Seite 18

15 Chapter 1: Looking into LinkedInThe Things You Can Do with LinkedInTime to find out what kinds of things you can do on LinkedIn. The following sect

Seite 19

16Part I: LinkedIn Basics Figure 1-3: Create a unified pro-file page to showcase your pro-fessional history. The best part is that this is your profe

Seite 20

17 Chapter 1: Looking into LinkedIn ✓ Finding information about a company and position before the interview ✓ Searching posted job listings on a job b

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