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Sanford c01.tex V3 - 08/13/2008 2:49pm Page 1

Why Design?

When people attempt to take up Microsoft Ofﬁce SharePoint 2007 (MOSS 2007) as a

profession, or even as a hobby, they immediately begin by trying to understand how to

make the portal work. This is probably an obvious path; to make SharePoint work, you have to,

well, make it work. Beginners toil with custom lists, site administration, and out-of-the-box Web

parts. They may start getting into security and document libraries and slightly more advanced

topics. Some more advanced (or brave) users may even get into custom development and

modiﬁcation in SharePoint and its integration with other technologies.

But when is it time to learn about design and branding when it comes to the SharePoint portals

these people are designing? Should they learn it in the beginning? Or perhaps wait until they have

a solid understanding of all other principles related to MOSS 2007? And, once they learn good

design concepts, when is it time to worry about the site’s look and feel? Is there a good time? If so,

should it come at the beginning of the planning process? At the end?

Unfortunately, too often MOSS 2007 developers put little to no emphasis on the actual look and feel

of the sites they are designing. There could be any number of reasons that this happens. Maybe it’s

because, from a business sense, it’s hard to quantify good design. Sure, any analyst can show that

with the addition of this new feature of the Web site subscription revenue went up by x number of

dollars. It’s harder to evaluate, though, if a site becomes more or less popular because of the way

it looks and feels. This is especially true for a completely new site because there are no historical

numbers to use to determine how much difference the site’s aesthetics make. Conversely, if a site

has been online for three years and one day a total redesign is introduced and within three months

sales double, it might be easier to give the credit to the design (although it might be just as easy not

to). And what of the sites that generate no real revenue? Perhaps new and/or repeat visits would

be able to quantify good design, but even this would be hard to measure. So maybe this is part of

the reason.

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Seite 1 - COPYRIGHTED MATERIAL

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 1Why Design?When people attempt to take up Microsoft Ofﬁce SharePoint 2007 (MOSS 2007) as aprofession, or

Seite 2 - Good Design?

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 10Chapter 1: Why Design?So Why Use SharePoint for Design?A fair question to ask, especially after reading

Seite 3

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 11Chapter 1: Why Design?SummaryAt this point, you have gained an appreciation of some of the reasons why g

Seite 4

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 12

Seite 5

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 2Chapter 1: Why Design?Or maybe the problem is with the mindset of the developers making the MOSS 2007 sit

Seite 6

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 3Chapter 1: Why Design?more likely you will simply lose them as future visitors and never have a clue how

Seite 7 - Why Should Designers Care?

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 4Chapter 1: Why Design?If this book were in color, you might more easily distinguish the two screenshots f

Seite 8 - Why Should Managers Care?

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 5Chapter 1: Why Design?But this is the point: Do you want people to look at your site and see the business

Seite 9 - Why Should Clients Care?

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 6Chapter 1: Why Design?Figure 1-4This example may be the most unlike any SharePoint design you have seen.

Seite 10 - Chapter 1: Why Design?

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 7Chapter 1: Why Design?Figure 1-5Why Should Designers Care?The reasons that MOSS 2007 developers make the

Seite 11

Sanford c01.tex V3 - 08/13/2008 2:49pm Page 8Chapter 1: Why Design?portfolios, are they really going to know that for client ABC you created innovativ

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Sanford c01.tex V3 - 08/13/2008 2:49pm Page 9Chapter 1: Why Design?While it is important to focus on deliverables, it is also important for managers t

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